In our fast-paced, consumer-driven society, it’s more important than ever for students to understand the basics of financial literacy. This lesson will teach students the difference between needs and wants, and how advertising can influence our purchasing decisions. They’ll also learn why waiting to purchase something is often a good economic strategy. And finally, they’ll comprehend the economic theory of opportunity costs by comparing the costs and benefits of individual choices. By the end of the lesson, students will be able to identify positive and negative incentives that influence economic decisions.